Proven Practices In Fundraising Webinar
Digital Attribution – What Development Teams Should be Thinking About
In this webinar, Allegiance Fundraising’s VP of Digital, J.C. Bouvier and Director of Digital, Ashlee Gay will provide an overview of:
- Why tracking your digital tactics is so important
- Steps and tools to begin tracking those tactics and
- How to think about developing attribution plans
This conversation is designed to help marketing and development teams get a better sense of what’s possible when trying to evaluate performance across digital channels.