How are public media stations performing against key metrics, and how is your station stacking up?

In this one-hour benchmarking session we use AFG’s Strategic Growth Analysis as a foundation to gain an understanding of what’s happening in public media fundraising. We discuss the difference between information vs. insight and how you can develop an action plan for your station. Lastly, we look at the effects of COVID-19 on public media fundraising and how you can forecast future revenues.

slide deck

Presented by

Debbie Merlino

Debbie Merlino
President, Agency Services

As President of Agency Services, Debbie works to ensure AFG’s winning strategies are being shared throughout the organization for the benefit of all our clients.

Bill Jacobs

Bill Jacobs
Founder, Analytical Ones

Bill founded Analytical Ones in 2002. He has personally analyzed thousands of donor databases and surveyed tens of thousands of individual donors. Bill has degrees in Applied Sociological Research, Business Management, and Creative Writing. He is a frequent speaker for fundraising conferences in the U.S., Canada and the UK and in 2017 authored A Guide to Fundraising Metrics.