In this roundtable discussion we address the challenge of Passport Subscribers – members who donate to your station for the express purpose of accessing and consuming your on-demand library of their favorite PBS programs. We examine the impact Passport has on membership files and explore new avenues for building a meaningful case for support that will work to convert these viewers into long-term, dedicated members over time.
Note: This session is tailored specifically for television stations.
Director of Client Management, Agency Services
As an Account Director with Agency Services Kathy works with clients to develop their direct response, annual giving, and membership programs. She is responsible for the strategy, budget, creative oversight, planning, and results reporting for each campaign as well as ensuring all client expectations are being met.
Account Manager, Agency Services
Leanne works closely with clients to create and execute successful fundraising campaigns. Some of her responsibilities include developing annual budgets, providing creative and strategic recommendations, analyzing campaign results reports, and ensuring that her clients have everything they need to maximize their program’s fundraising potential.