Passport Consumers - Making the Case for Philanthropic Support

Wednesday, October 28 at Noon EDT

In this roundtable discussion we will address the challenge of Passport Subscribers – members who donate to your station for the express purpose of accessing and consuming your on-demand library of their favorite PBS programs. We will examine the impact Passport has on membership files and explore new avenues for building a meaningful case for support that will work to convert these viewers into long-term, dedicated members over time.

Participants will be asked to complete a pre-session survey and to share their insights with the group during this one-hour workshop. Seats are limited to 12 spots to help foster a meaningful discussion. Don’t miss out on the opportunity to exchange ideas directly with your peers!

Note: This session is tailored specifically for television stations.

Presented by:

Kathy Giles

Kathy Giles
Director of Client Management, Agency Services

As an Account Director with Agency Services Kathy works with clients to develop their direct response, annual giving, and membership programs. She is responsible for the strategy, budget, creative oversight, planning, and results reporting for each campaign as well as ensuring all client expectations are being met.

Leanne Barkley

Leanne Barkley
Account Manager, Agency Services

Leanne works closely with clients to create and execute successful fundraising campaigns. Some of her responsibilities include developing annual budgets, providing creative and strategic recommendations, analyzing campaign results reports, and ensuring that her clients have everything they need to maximize their program’s fundraising potential.

CFRE ConEdLogo-2020

Full participation in Passport Consumers: Making the Case for Philanthropic Support is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

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