8 Steps to Fundraising During a Crisis

Thursday, October 29 at 2:00 PM EDT

Who would have thought 2020 would bring a worldwide pandemic and an economic recession. It’s hard to prepare for a crisis like this - or is it? History has told us that anything can happen at any time like a hurricane, tornado, flooding, or wildfires. And today we see protests for justice reform crossing the country.

We may not be able to control when a crisis hits, but we can prepare for one. Learn the 8 steps for fundraising during a crisis to prepare your organization to weather the next challenge.

Presented by:

Kathy Giles

Kathy Giles
Director of Client Management, Agency Services

As an Account Director with Agency Services Kathy works with clients to develop their direct response, annual giving, and membership programs. She is responsible for the strategy, budget, creative oversight, planning, and results reporting for each campaign as well as ensuring all client expectations are being met.

Liz Lowe

Liz Lowe
Data Analytics Director, Agency Services

With experience on both the agency and production side of direct response campaigns, Liz has fundraising, data management/processing, data analytics, production, digital, and creative design experience. Her primary function is to find new ways to analyze and use data. She is highly skilled at utilizing a data-driven strategy to increase the response to your impactful direct mail and digital fundraising campaigns.

Scott Hinckley

Scott Hinckley, CFRE
Vice President, Client Relations, Agency Services

Scott leads his clients through the planning, design, production, and launch of their campaigns. His past experience as a nonprofit fundraiser and marketing professional helps him bring fresh ideas and solutions to drive stronger outcomes for his clients. He is especially skilled at developing compelling, mission-driven copy and messaging that engages our clients' constituents on many levels.


CFRE ConEdLogo-2020

Full participation in 8 Steps to Fundraising During a Crisis is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

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