You’ve had another record-breaking year with more sustainer gifts than ever before – congratulations! But, with only a small percentage of these donors upgrading each year – and an even smaller proportion making additional gifts – the revenue growth you are experiencing today will start to level off over time.
Join us to discuss a new approach to messaging and specific tactics that aim to garner additional gifts and upgrades from these notoriously steadfast supporters.
Note: This session is tailored specifically for public radio stations.
Presented by:
Leanne Barkley
Account Manager, Agency Services
Leanne works closely with clients to create and execute successful fundraising campaigns. Some of her responsibilities include developing annual budgets, providing creative and strategic recommendations, analyzing campaign results reports, and ensuring that her clients have everything they need to maximize their program’s fundraising potential.
Kathy Giles
Director of Client Management, Agency Services
As an Account Director with Agency Services Kathy works with clients to develop their direct response, annual giving, and membership programs. She is responsible for the strategy, budget, creative oversight, planning, and results reporting for each campaign as well as ensuring all client expectations are being met.