Past, Present, and Future: The Story of Your Data and Where it Can Take You



As fundraising becomes more diverse and more complex, you need to go beyond your campaign results and take a deeper look into your donors’ behaviors and trends.

Arm yourself with actionable information like understanding how your donors choose to give, sustainer conversion rates, the impact of your growing sustainer file, retention rates, and changes in average gift amounts. These are just a few examples of the information you can use to drive strategy for your entire program.